很棒

Eight

Wed, 21 Nov 2007 14:31:50 +0800

Eight: Chinese viral video about the origins of cool, in this case the creator of hiphop, made for Nokia Nseries

占座 | 中国大学生实名网络社区

Wed, 21 Nov 2007 13:55:04 +0800

占座 | 中国大学生实名网络社区: There’s an interesting rumour that Facebook may be interested in buying this Chinese student SNS. “ZhanZuo” means to take your seat quickly in class. ZhanZuo only has 7million members so far, compared with 15million uni students already signed up to XiaoNei, which is a more obvious clone of Facebook.

Discover or Start Trends - Polyvore

Wed, 21 Nov 2007 12:03:04 +0800

Discover or Start Trends - Polyvore: User generated mix+match fashion website

Intel's Operation:Inside

Mon, 19 Nov 2007 16:34:53 +0800

Intel's Operation:Inside: Chose right and fight the forces of Superficial!

HiPiHi-中国网络虚拟生活的平台

Tue, 13 Nov 2007 10:09:31 +0800

HiPiHi-中国网络虚拟生活的平台: 3D world builder based in Beijing

China traps online dissent

Tue, 13 Nov 2007 09:57:17 +0800

China traps online dissent

Is Social Media Killing the Campaign Microsite?

Tue, 13 Nov 2007 09:50:05 +0800

Is Social Media Killing the Campaign Microsite?

SVA MFA Designer As Author: Guest Lectures

Mon, 12 Nov 2007 13:07:56 +0800

SVA MFA Designer As Author: Guest Lectures

OSOYOU | Stare. Shop. Share.

Fri, 09 Nov 2007 11:03:25 +0800

OSOYOU | Stare. Shop. Share.: Before DFS Galleria closed operations in China, we were working with them to develop a social shopping community site similar to this…

City8 - China's equivalent of Google maps

Wed, 07 Nov 2007 16:04:01 +0800

City8 - China's equivalent of Google maps: Street level mapping of 8 Chinese cities.

Secret Love Calculator - Secret in Love? In love? Crush on you? Date? Happy in love?

Wed, 07 Nov 2007 14:24:24 +0800

Secret Love Calculator - Secret in Love? In love? Crush on you? Date? Happy in love?: I’m currently working on a campaign involving online personality tests. I thought this example was hilarious.

FreeRice

Mon, 05 Nov 2007 16:33:55 +0800

FreeRice: Guess the meaning of difficult & obscure words. For each word you get right, the sponsors of this site will donate 10 grains of rice through the United Nations to help end world hunger. A worthy cause…

Splice: Make Music. Remix Music. > Meet. Mix. Mashup.

Wed, 17 Oct 2007 17:35:41 +0800

Splice: Make Music. Remix Music. > Meet. Mix. Mashup.

MySpace, Facebook Get Serious About Asia

Wed, 17 Oct 2007 16:54:30 +0800

MySpace, Facebook Get Serious About Asia: Very interesting to read how popular Orkut is in India, and how most of Friendster’s users are in Asia-Pacific. No mentions of local players beyond Cyworld though.

The Ballad Of The Noob

Wed, 17 Oct 2007 14:41:53 +0800

The Ballad Of The Noob

Chinese Seek Quality From Multinationals

Tue, 16 Oct 2007 16:17:31 +0800

Chinese Seek Quality From Multinationals:

Many analysts argue that Chinese consumers are extremely price-sensitive and only want to buy the cheapest products available. This has led to price cutting in the China market by the likes of Dell and other multinationals. Many are trying to match the prices of domestic Chinese companies like Lenovo that are providing “good enough” products at discount prices.

However, multinationals should actually take the opposite tack when positioning their brands in China. They should position themselves as premium to domestic Chinese companies and emphasize their quality and safety. It is impossible for them to compete solely on price, and it is a shortsighted strategy that will erode long-term profitability and brand image.

The Arcade Fire presents Neon Bible

Tue, 16 Oct 2007 12:34:39 +0800

The Arcade Fire presents Neon Bible: Interactive music video… intriguing

The New Advertising Outlet: Your Life

Tue, 16 Oct 2007 11:59:03 +0800

The New Advertising Outlet: Your Life:

Last year, Nike spent just 33 percent of its $678 million United States advertising budget on ads with television networks and other traditional media companies. That’s down from 55 percent 10 years ago, according to the trade publication Advertising Age.

“We’re not in the business of keeping the media companies alive,” Mr. Edwards says he tells many media executives. “We’re in the business of connecting with consumers.”

Mr. Edwards may be more blunt than most. But many large marketers are taking huge chunks of money out of their budgets for traditional media and using the funds to develop new, more direct interactions with consumers — not only on the Internet, but also through in-person events.

Behind the shift is a fundamental change in Nike’s view of the role of advertising. No longer are ads primarily meant to grab a person’s attention while they’re trying to do something else — like reading an article. Nike executives say that much of the company’s future advertising spending will take the form of services for consumers, like workout advice, online communities and local sports competitions.

Today, many Nike ads are shown only on the Internet. Wayne Rooney, the British soccer player, is currently featured in a series of online videos for Nike. In 2005, Nike placed a 2-minute, 46-second clip of the Brazilian soccer player Ronaldinho online, instead of on TV. The video has had more than 17 million views on YouTube and became so well known that some television networks like Sky Sports and the BBC showed it in their news coverage — free.

“We don’t automatically think about television anymore,” said Joaquin Hidalgo, vice president for global brand marketing at Nike. “There was a time when brands like Nike could tell kids through the medium of television what was cool, what was in, what was not in, because that was the only window they had into the world. That has completely changed now.”

Forrester: Interactive Marketing Spend to Surpass $61B in Five Years

Tue, 16 Oct 2007 11:03:07 +0800

Forrester: Interactive Marketing Spend to Surpass $61B in Five Years:

Interactive’s share of total ad spend is forecast to increase from 8 percent in 2007 to 18 percent in 2012.

The increases will be “driven by marketers who will leverage a distribution of channels rather than pour new spends into a single place,” projects the report.

“This maturing perspective on interactive channels coupled with technology advances will lead to a customer-centric future in which interactive technologies actually infuse all marketing efforts,” according to the report.

“As firms continue to make customer centricity a higher priority, they will recognize that maintaining separate marketing teams to manage different sets of channels that all target the same customers makes no sense,” said Forrester Principal Analyst Shar VanBoskirk.

Korean girls rocking out in KTV .. is this where the backdorm...

Mon, 15 Oct 2007 18:07:28 +0800

Korean girls rocking out in KTV .. is this where the backdorm boys got their inspiration from?